FESPA
The largest business-to-business print show in Africa is called Fespa Print Africa Show. Our objective was obvious: make an eye-catching presentation for our products that people would remember.
Approach
We came up with a plan wherein all branding components and advertising materials would be produced on our client's printers. Our 500m2 booth was designed to look like a cool juice bar in the morning and in just 4 minutes, it converted into a warm coffee shop at 1 pm.
Final Result
Orders at the stand shot up by 215% over the previous year, demonstrating the significant impact. We also won the esteemed Best Stand Award, demonstrating the effectiveness of our creative strategy.